‘Naked Cowboy’ Sues for $6 Million
New York City street performer “The Naked Cowboy ” is suing Mars Inc. for $6 million over the use of his trademark look — white underwear, cowboy boots and a hat — by a blue M&M candy on a Times Square billboard.
For nearly a decade, Robert Burck has been a fixture in Times Square, where he strums a guitar on a street corner while dressed in his skimpy signature costume.
In a lawsuit filed this week in Manhattan federal court, Burck said that two oversized Times Square billboards that promote M&Ms used his look without compensating him. Read more
February 21, 2008 | Filed Under Naked Cowboy | 2 Comments